Gill Ereaut describes how to uncover organizational and team cultures through paying close attention to the language used by insiders. Discover:
. How and why an organization's internal language can point to the silent assumptions that underpin its culture
. How to use language patterns to identify unconscious rules and norms, often rooted in the past, so people can work out which still serve the organization well, and which don't
. Practical tools to help everyone reshape unhelpful shared habits of thinking, and generate effective, continuous and positive change.
If you're responsible for guiding an organizational or team culture - or if you're trying to thrive within one - find out how listening to language can help you map, understand and even inspire change within that culture.
Gill Ereaut is the founder of the consultancy Linguistic Landscapes, pioneering the commercial application of language analysis to organizational challenges. She lives in Oxford, UK.
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