Kangethe Mbugua

The Wealth Builders' Blueprint, Winning Strategies for Product Licensing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Product licensing can transform your business by leveraging intellectual property for growth. This guide covers everything from foundational concepts like licensor roles to niche strategies for creatives and tech startups. Explore brand extension, market expansion, and revenue generation through various licensing models. Whether you're aiming for global markets or focusing on specific industries like fashion or education, this book equips you with the knowledge to navigate licensing's complexities effectively.

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Produktdetails

• Verlag: Kangethe Mbugua
• Erscheinungstermin: 24. Januar 2025
• Englisch
• ISBN-13: 9798227502605
• Artikelnr.: 73118901

Autorenporträt

Educated at Warwick University, rated as a top 10 university in the UK, Kangethe read Economics before graduating in 1985.

A varied and colourful professional working life followed. Starting as a door to door insurance salesperson, he moved into Investment Banking, where he spent fifteen years eventually rising to senior IT project manager with responsibilities for system applications in Tokyo, Singapore, Hong Kong, Frankfurt and London.

On leaving banking, he briefly taught economics at a college in Suffolk, before taking a position with an employment organisation helping ex-offenders find employment.

A frequently published business author, he has an extensive portfolio of business articles, many of which are online, dating back several years.

He lives with his partner and works full time on his business interests, coaching and mentoring entrepreneurs and writing