Theory and Best Practices in Science Communication Training (eBook, ePUB)

Redaktion: Newman, Todd P.

• Format: ePub

Produktbeschreibung

This edited volume translates the growing body of research in science communication, education and journalism to inform best practices in science communication training programs around the world.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 184
• Erscheinungstermin: 23. Juli 2019
• Englisch
• ISBN-13: 9781351069342
• Artikelnr.: 57495623

Autorenporträt

Todd P. Newman is an assistant professor in the Department of Life Sciences Communication at the University of Wisconsin-Madison, USA where he teaches courses on science communication, strategic communication, and marketing. Newman is the co-author of Brand (2018) -- which examines the role of brand strategy in society, including scientific debates -- and previously conducted research on science communication training as a postdoctoral associate at the University of Connecticut and the Alan Alda Center for Communicating Science at Stony Brook University.

Inhaltsangabe

Part 1. The Scientist as a Strategic Communicator 1. Scientists, Trainers,
and the Strategic Communication of Science 2. What Studies of Expertise and
Experience Offer Science Communication Training 3. The Meaning of
Public-Private Partnerships for Science Communication Research and Practice
4. Science Engagement and Social Media: Communicating Across Interests,
Goals, and Platforms Part 2. Science Communication Training Design and
Assessment 5. Training Scientists to Communicate in a Changing World 6. The
Challenges of Writing Science: Tools for Teaching and Assessing Written
Science Communication 7. Insights for Designing Science Communication
Training from Formal Science Education: Apply the Mantra and be Explicit 8.
Evaluating Science Communication Training: Going Beyond Self-Reports Part
3. Future Directions for Science Communication Training 9. Abandoning the
Runaway Train: Slowing Down to Draw on Lessons Learned from Health
Communication Training 10. A Metro for Science Communication: Building
Effective Infrastructure to Support Scientists' Public Engagement