David K. Perry

Theory and Research in Mass Communication (eBook, ePUB)

Contexts and Consequences

• Format: ePub

Produktbeschreibung

This volume argues that researchers need to connect with the broader communities in which they live, and considers the impact of media research on society. It is appropriate for advanced-level students and scholars in mass communication and media studies

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 1. November 2001
• Englisch
• ISBN-13: 9781135644994
• Artikelnr.: 38259909

Autorenporträt

David K. Perry

Inhaltsangabe

Contents: Preface. Introduction and the Historical Contexts of Media Theory
and Research. Processes of Theory Construction and Research. Mass Media
Processes and Contexts. Theories of Media Audiences. Media Ownership and
Theories of Media Content. The Cognitive Effects of Mass Communication.
Generally Intended Mass Media Effects: Attitude Change and Persuasion.
Communication Campaigns. Mass Communication, Public Opinion, and Civic
Engagement. Unintended Effects of Mass Communication: The Impact of Media
Violence and Sex. Conclusion. Appendix: The Philosophical Context.