Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Tárcia

Theory, Development, and Strategy in Transmedia Storytelling (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 180
• Erscheinungstermin: 17. Mai 2020
• Englisch
• ISBN-13: 9781000078527
• Artikelnr.: 59482618

Autorenporträt

Renira Rampazzo Gambarato is Associate Professor in Media and Communication Studies at Jönköping University, in Sweden. Her area of expertise revolves around fiction and nonfiction transmedia studies. She is the co-editor of the recent books The Routledge Companion to Transmedia Studies (2019) and Exploring Transmedia Journalism in the Digital Age (2018).

Geane Carvalho Alzamora is Associate Professor in Social Communication at Federal University of Minas Gerais, Brazil. Her area of expertise revolves around transmedia studies, semiotics and digital journalism. She is the co-editor of the recent books Exploring Transmedia Journalism in the Digital Age (2018) and Textualidades Midiáticas (2017).

Lorena Tárcia is Associate Professor in Social Communication at University Center of Belo Horizonte, Brazil. Her area of expertise revolves around transmedia studies, education, and journalism. She is the author of several articles published in peer-reviewed journals, such as Journalism Studies, International Journal of Communication, and Global Media and Communication.

Inhaltsangabe

Introduction: Transmedia Dynamics
PART I: Theory
1 The Semiotics of Transmedia Storytelling
2 The Transmedia Effect: Systemic Complexity in Transmedia Storytelling
PART II: Methodological Development
3 Methodological Stance: Transmedia Design Analytical and Operational Model
4 Application of the Transmedia Design Analytical and Operational Model to Journalism
PART III: Strategic Planning
5 Transmedia Strategic Planning for Education
Final Considerations

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Introduction: Transmedia Dynamics; PART I: Theory; 1 The Semiotics of Transmedia Storytelling; 2 The Transmedia Effect: Systemic Complexity in Transmedia Storytelling; PART II: Methodological Development; 3 Methodological Stance: Transmedia Design Analytical and Operational Model; 4 Application of the Transmedia Design Analytical and Operational Model to Journalism; PART III: Strategic Planning; 5 Transmedia Strategic Planning for Education; Final Considerations