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'Bang up to date and full of insight, Robin Ryde will be required reading for anyone who wants to be a leader in an age of terrifying change.' Jeremy Vine, BBC Presenter
'An immensely enjoyable, provocative and intriguing book; your meetings will never be quite the same again and you will have Robin Ryde to thank for that.' Professor Keith Grint, Cranfield University& Defense Leadership Academy
'This book provides real insights from an experienced and respected practitioner in the field of senior management development.' Iain Macdonald, Group vice President& Group Controller, BP plc
At last, an accessible business book that truly inspires and places passion at the heart of leadership Robert Swan OBE, the first man to walk to the North and South Poles
'A leader persuades people through reason, but compels them to action through emotion - Robin Ryde understands that and I am pleased he has put his wealth of experience into this book.' Simon Woodroffe Founder of YO! Sushi and YO! Everything else
'Its no longer enough, when leading in a complex, connected and fast changing world, to read about how others have lead and changed organisations in the past - even the recent past. This is the first leadership book that offers leaders real tools to help them understand how people think and real methods to change that thinking. Robin Ryde has pulled off the difficult trick of intellectual and academic analysis and grounded it in real experience having observed first hand hundreds of today's senior leadership figures across all sectors in action. Apply the tools - they really work!' Steve Mcguirk, President, Chief Fire Officers Association
'Ryde's work on leadership offers refreshing insights into how leadership can be expressed in terms of serving a group in their interactions and releasing a group's creative potential to address the challenges they face.' - The Rt Rev David Rossdale, Foundation for Church Leadership
'It's an intriguing book that offers tools to aid an understanding of how people think and methods to change that thinking. Its overall success is in coming an intellectual and academic analysis with the grounding of the author's first-hand observation of hundreds of senior leaders across all sections. - Oliver Rowe, Public Service Magazine
'This book contributes an interesting and valuable perspective on how we think and how that insight can benefit anyone adopting a leading role. Potentially it has far-reaching appeal and I would recommend it to anyone aspiring to improve their self-awareness, and general communication, meeting and change management skills.' Elizabeth Murphy, Library and Information Update