Thought leadership in marketing theory and method (eBook, PDF)

• Format: PDF

Produktbeschreibung

The first paper demonstrates the value of poetry within the ethnographer's tool kit. The second paper examines barriers to marketplace settings experienced by consumers living with impairments. The third paper focuses on identifying "e;a set of methodological troubles and challenges that may disrupt the boundaries of knowledge-making"e; in social justice research. The fourth paper examines how brands have drawn upon "e;commercialised notions of Black social justice activism and intersectional understandings of oppression, feminism and equality"e; in her analysis of ten marketing campaigns by global brands. The fifth paper acknowledges the rich potential of visual approaches in consumer research, while considering ethical and practical challenges faced by those applying such methods. The sixth paper is on the development of a visual literacy, grounded in the sensibility of art and design which facilitates the consumer researcher to "e;examine the self-conscious management of a visually-curated self"e;. The seventh paper researches on consumption practices of new middle-class Indian women. The eighth paper work examines consumption communities and their potential to overcome loneliness. The next two papers share the theme of sustainabilityprovide a very timely systematic review of the sustainable fashion (SF) literature, setting out by asking the question "e;What do we know about SF in management research and where do we go from here?"e;. The final paper offers an ambitious, and, in their own words, "e;intentionally provocative"e; conceptual paper calling for the marketing discipline to play a greater role in a sustainable future.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 296
• Erscheinungstermin: 18. Dezember 2020
• ISBN-13: 9781800719224
• Artikelnr.: 72450346