Hugh Salmon

Thoughts on Life and Advertising (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Into a distinguished advertising and marketing career, Hugh Salmon has squeezed a variety of other experiences, meeting new challenges and interesting people along the way. In the 1990s, his career was interrupted by his discovery of fraud at an advertising agency of which he was Managing Director. When he reported the fraud to his Head Office, not only was Hugh fired, but his company told lies about him to cover up their fraudulent activities. Through clearing his name and recovering his reputation, Hugh became recognised as 'respected throughout the industry' in Campaign magazine's 'A List' of Who's Who in Marketing and Advertising. His challenging observations on life and human behaviour have featured in his respected blog as 'A Different Hat' on the marketing website Brand Republic and on Huffington Post. 'Thoughts on Life and Advertising' is a compilation of some of these blog posts from 2009-2014. From stories about the young man who was thought to be the most useless human being on the planet to leadership lessons from the Queen and Richard Branson; from the fundamental importance of knowing who we are to wry observations on life and living; from office politics to sport and music; from marketing to the media; and laced with references to his advertising guru David Ogilvy, 'Thoughts on Life and Advertising' exposes characteristics of human behaviour that will inspire young people setting out on their careers, and students of life at any age.

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Produktdetails

• Verlag: Middle Stump
• Seitenzahl: 200
• Erscheinungstermin: 9. März 2015
• Englisch
• ISBN-13: 9780954946524
• Artikelnr.: 52841200