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Want bigger sales, more memorable marketing, and to change the Status Quo to Status Grow? This books is a parable of two men who discover a long lost journal and the secrets it reveals. Whether you are selling a product or service, planning a special event, or creating memorable customer experiences, you can learn from the principles that are used by world class marketers, promoters, artists, producers, and professional facilitators of change. You will discover how to: Stand out from the crowd. Improve creativity and innovation in your life. Make your products, services and activities unique. Mange the environment to your benefit Develop a "brand" Communicate your value to others.
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