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Essay from the year 2003 in the subject Computer Science - Commercial Information Technology, grade: 1,0, University of Auckland, course: E-Commerce, language: English, abstract: Ticketek was the lucky first mover to establish the in the ticketing industry tremendously important contracts with venues and event promoters. As a cons equence Ticketek has been able to keep competitors well at arm’s length. Customers comfort and habit contributed to a market with monopolistic character, too. In 2003, however, where people have more leisure time and more money in their pockets than ever before, the next ticket agency is not located at the other end of the town but exactly one mouse click away! And if the customer experie nces more fun and an equal level of payment security and reliability at ticket company X’s Web page, he will ditch Ticketek. In 2008, when there are no paper tickets but only digital tickets around, Ticketek can close down its 200 points of sale in New Zealand (About Ticketek) which will have become more of a handicap than a competitive advantage.