The TILT strategies are specific and targeted, but non-manipulative. They want to move to the next step; it is natural and unforced. Rather than being perceived as a salesperson, the TILT practitioner is seen as a trusted buying adviser.
TILT is an acronym for the four key steps:
1. Trust - build trust quickly
2. Influence - put yourself in a position of influence
3. Leverage - apply leverage to move the client forward confidently
4. Trigger - identify and apply the factors that will trigger a buying decision
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