"It is human nature to sell" is a philosophical rethinking of the habitual attitude to sales by considering this concept in the most expanded context. According to Daniel Pink, despite the fact that online shopping technologies have not left a stone unturned from the traveling salesman profession and pose a real threat to the work of retail sales assistants, the global picture remains unchanged: every day more than 15 million people around the world earn a living , persuading others to take one step or another in order to exchange "what they have for what you have." By reading Daniel Pink's book, It's Human to Sell, you'll learn how to effectively motivate others to action, as well as learn why the desire and ability to sell (in the broadest sense of the word) is an integral part of human nature.
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