Marcia Yudkin

To the Rescue! 33 Keys to Thriving During a Recession (eBook, ePUB)

• Format: ePub

Produktbeschreibung

If you're a business owner or self-employed, get sound advice and inspiration on outlasting and outsmarting a recession.

The tips in this compact ebook, each with a recommended action step to take immediately, cover:

* 3 fundamental principles of marketing to remember

* 23 ways to keep the business flowing, regardless of the economy's doldrums

* 4 methods of managing your mood swings

* 3 ways to prevent a recession slowdown next time around

Tackle the first three or four tips in this quick read today, then consider one more idea and its action step every day after that. In a month, your business will be hopping again. That's a promise!

Author Marcia Yudkin is a well-known expert on creative marketing and publicity.

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Produktdetails

• Verlag: Marcia Yudkin
• Erscheinungstermin: 17. Juni 2012
• Englisch
• ISBN-13: 9781476231266
• Artikelnr.: 48713235

Autorenporträt

Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.

Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.

Marcia's articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.

She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.

Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.

Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.