Klaus Schöfer

To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance? (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Seminar paper from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 10
• Erscheinungstermin: 2. März 2012
• Englisch
• ISBN-13: 9783656990444
• Artikelnr.: 49848344