Tom Basile

Tough Sell (eBook, PDF)

Fighting the Media War in Iraq

• Format: PDF

Produktbeschreibung

Like the War on Terror, the Media War rages on. More than ever, America's ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age. Tom Basile takes readers behind the scenes during his time as a civilian advisor in Iraq during the Iraq War, describing his mission and the struggle to communicate about the war as it became more deadly and less popular at home. The U.S.-led coalition wasn't merely engaged in a fight to build a more tolerant, participatory society against incredible odds. It was also in a constant clash with forces that influenced public perception about the mission. During those difficult years, it became clear that warfare was now, more than ever, a blend of policy, politics, and the business of journalism. Basile critiques the media's reporting and assesses the Bush administration's home-front communications strategy to argue that if policymakers fail to effectively articulate their strategy, manage their message, and counter misinformation, they will find themselves unable to execute that policy. That, Basile argues, places the United States at great risk. Tough Sell blends Basile's personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror.

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Produktdetails

• Verlag: Potomac Books
• Erscheinungstermin: 1. Mai 2017
• Englisch
• ISBN-13: 9781612349091
• Artikelnr.: 72428199

Autorenporträt

Tom Basile is a Forbes opinion contributor, national political commentator, radio host, a faculty member of Fordham University, and principal of the New York–based strategic communications firm Empire Solutions. He has served in government at the local, state, and federal levels. Basile is a former Bush administration appointee and served as senior press advisor to the Coalition Provisional Authority in Baghdad from 2003 to 2004, for which he received the Joint Civilian Service Commendation Medal. John R. Bolton  is a diplomat, lawyer, and senior fellow at the American Enterprise Institute. He served as U.S. ambassador to the United Nations and as undersecretary of state for arms control and international security. He also served as assistant U.S. attorney general under Ronald Reagan.  

Inhaltsangabe

Foreword
List of Abbreviations
Introduction
Parachuting
In the Shadow of the Tyrant
Learning Curve
The Face of Evil
The Civilian and the Soldier
Social Mecca
Driving the Message
New Voices
What Bleeds Leads
Disconnect
Reality Check
Burnt Orange
Unfinished
Epilogue
Index