Tourism and Hospitality (eBook, PDF)

Issues and Developments
Redaktion: Seba, Jaime

• Format: PDF

Produktbeschreibung

Tourism and hospitality have become key global economic activities as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is big business. It is one of the world's largest industries, and in many regions it is the single largest source of investment and employment. "The Introduction to Hospitality and Tourism" provides a look at many important issues in the field, including understanding tourist preference, satisfaction, and motivation; tourism and hospitality education; rural tourism and its impact on local residents; the increasing popularity of cultural and heritage tourism; strategies for sustainable tourism; and more.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 286
• Erscheinungstermin: 15. Dezember 2011
• Englisch
• ISBN-13: 9781466559998
• Artikelnr.: 39485363

Autorenporträt

Jaime A. Seba, as a specialist in hospitality and tourism service, has conducted extensive industry research to develop training initiatives for cruise ship staff around the world, including the United States, United Kingdom, India, Indonesia, and the Philippines. Certified in human performance improvement through the American Society of Training and Development, she works with major cruise lines to improve customer service and enhance operational function through the integration of new technology. Seba has more than 10 years experience in media, public and corporate communication, and she is currently employed by Holland-America Cruise Lines.

Inhaltsangabe

Tourism. Tourism Development. Local Communities and Tourism Development.
The Value and Effect of the Tourism Industry. Tourist Preferences Using
Conjoint Analysis. Tourist Satisfaction and Destination Loyalty Intention.
Tourism and Recreation. Rural Tourism. Development and Research of Rural
Tourism. Cultural Tourism. Heritage Tourism. A Position Paper on Cultural &
Heritage Tourism. Historical Authenticity in Heritage Tourism. Tourism
Image Orientation of Tianjin. Management Strategy for China Group Hotel.
Education Tourism Market in China. Arab Tourists in Malaysian Hotels.
Problems in Developing Bun Festival Tourism in Hong Kong. Tourism
Development in Plateau State, Nigeria. Travel Cost Method in Iran.
Geographical Approach and Case Study of British Woodlands. Local Resident's
Attitudes in Ansted, West Virginia. Index.