Tourism and Hospitality Management in Practice (eBook, PDF)

A Case Study Collection
Redaktion: Wilson-Mah, Rebecca

• Format: PDF

Produktbeschreibung

Tourism and Hospitality Management in Practice is a collection of real-world business cases with a particular focus on small and medium sized enterprises (SMEs) in different countries from around the world.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 182
• Erscheinungstermin: 22. Dezember 2023
• Englisch
• ISBN-13: 9781003808268
• Artikelnr.: 69761121

Autorenporträt

Rebecca Wilson-Mah, EdD, is an associate professor in the School of Tourism and Hospitality Management and program head for the MA in tourism management at Royal Roads University, Canada. An award-winning case writer and reviewer, Rebecca creates applied, accessible, and authentic learning experiences with a particular focus on teaching with cases.

Inhaltsangabe

Introduction; Case Preparation and Analysis for Students; Part 1 Resilience
and Recovery Case 1 Pivoting in the Tourism Sector: COVID-19 Case 2 A Case
of Resilience and Agility: The Craigdarroch Castle Case 3 A Sudden
Inhospitable Situation: The Everglade Hotel Case 4 Tourism Resort Employers
and Employees Adapt to Pandemic Uncertainty; Part 2 Sustainable Tourism in
Context Case 5 Rural Tourism Growth in Ghalegaun, Nepal Case 6 A
Sustainable Tourism Plan and Rebrand for Lagos, Nigeria Case 7 Local I'a: A
Social Enterprise Makes a Big Impact on a Small Scale; Part 3 Operations
Management Case 8 The Peak Hotel: The Challenge of Succession and Family
Firm Continuity Case 9 Marketing Strategy for Business Recovery: Tours of
Exploration, a Travel Agency Case 10 Here's a Tip: Paying It Forward May
Backfire at Oven and Tap Case 11 Street Food in Ho Chi Minh City: Managing
High Demand Case 12 A Story of Resilience at the Restaurant Comida Corrida;
Part 4 Events and the Visitor Experience Case 13 Game, Set, and Match:
Increasing the Economic Impact of a Tennis Tournament in Eastbourne,
England Case 14 From Visitors to Trusted Messengers: Encouraging Climate
Change Action through Post-visit Action Resources Case 15 The Local Wild
Food Challenge: Translating a Chef's Passion for Wild Food into a
Sustainable Event