This ebook focuses on different aspects of the shopping experience for tourists. The data collection sites are global in nature; however, the theme remains the same: shopping is important to the tourist and to the tourism venues. The economic impact of the shopping, along with the expenditures for other tour-related activities, contributes a great deal to many economies throughout the world. The purpose of this ebook is to bring a broad perspective to a seemingly narrow topic so that researchers in academia and industry can better understand the shopper who also happens to be a tourist.
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