Stephanie Hemelryk Donald, John G. Gammack

Tourism and the Branded City (eBook, ePUB)

Film and Identity on the Pacific Rim

• Format: ePub

Produktbeschreibung

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 234
• Erscheinungstermin: 24. Februar 2016
• Englisch
• ISBN-13: 9781317009634
• Artikelnr.: 44815653

Autorenporträt

Dr Stephanie Hemelryk Donald is director of the Institute for International Studies, University of Technology, Sydney, Australia. Dr John G. Gammack is Lecturer at Griffith Business School, Griffith University, Queensland, Australia.

Inhaltsangabe

Introduction An Argument for the Cinematic City
Chapter 1 A Discussion of Method
Chapter 2 Branding the City
Chapter 3 Structures of Attention and the 'City of Life' (Hong Kong)
Chapter 4 Flatlands Revisited
Chapter 5 Chromatic Contours
Chapter 6 Shanghai: World City?
Chapter 7 The Future of City Branding