Kevin Wong, Haiyan Song

Tourism Forecasting and Marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forecasting and future directions tourism demand is likely to take.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 168
• Erscheinungstermin: 12. Oktober 2012
• Englisch
• ISBN-13: 9781136411489
• Artikelnr.: 38248041

Autorenporträt

Kevin K. F. Wong, PhD, is Associate Professor of Tourism in the School of Hotel and Management, The Hong Kong Polytechnic Institute in Hong Kong, where he received the Outstanding Consultancy Award in 1998 for his contributions to the tourism industry. His scholarly publications include papers in the Journal of Travel & Tourism Research (Haworth), the Journal of Travel Research, Tourism Management, and the Journal of Hospitality and Tourism Research.,
Haiyan Song, PhD, is Reader in Economics in the School of Management, University of Surrey in England. He is co-author of Tourism Demand Modeling and Forecasting: Modern Econometric Approaches, and his work has appeared in numerous academic journals, including the Journal of Applied Econometrics, the International Journal of Forecasting, the Journal of Transportation Economics and Policy, and the Journal of Travel Research and Tourism Analysis.