Alastair M. Morrison

Tourism Marketing (eBook, PDF)

In the Age of the Consumer

• Format: PDF

Produktbeschreibung

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 784
• Erscheinungstermin: 29. März 2022
• Englisch
• ISBN-13: 9781317929666
• Artikelnr.: 63674637

Autorenporträt

Alastair M. Morrison, Ph.D., is Research Professor in Marketing, Events and Tourism at the Greenwich Business School, University of Greenwich, UK. Formerly, he was Distinguished Professor Emeritus at Purdue University, USA, specialising in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings and is the author of six books on tourism marketing and development, including Marketing and Managing Tourism Destinations, 2nd edition (Routledge, 2019) and World Tourism Cities (Routledge, 2022). Prof. Morrison is the Co-Editor-in-Chief of the International Journal of Tourism Cities and Co-Editor of the Routledge Handbook of Tourism Cities (Routledge, 2021).