John Fletcher, Alan Fyall, Stephen Wanhill, David Gilbert

Tourism: Principles & Practice (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.

Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 1
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 6. Dezember 2017
• Englisch
• ISBN-13: 9781292172361
• Artikelnr.: 50416550

Autorenporträt

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.

Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.

David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.

Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

Inhaltsangabe

Chapter 1: An Introduction to Tourism
Chapter 2: The Nature of Tourism Demand
Chapter 3: Tourism Consumer Behaviour
Chapter 4: Measuring and Modelling Tourism Demand
Chapter 5: Forecasting Tourism Demand
Chapter 6: Destinations
Chapter 7: The Economic Impact of Tourism
Chapter 8: The Environmental Impact of Tourism
Chapter 9: The Socio-Cultural Impact of Tourism
Chapter 10: Sustainable Tourism
Chapter 11: Tourism and Development Planning
Chapter 12: Tourism, Crises and Disaster Management
Chapter 13: Attractions
Chapter 14: Accommodation
Chapter 15: Events Management
Chapter 16: Intermediaries
Chapter 17: Transportation
Chapter 18: Public Sector and Policy
Chapter 19: Managing Marketing for Tourism
Chapter 20: Marketing Planning
Chapter 21: Marketing Mix Applications
Chapter 22: Information Technology in Tourism