Phil Jones

Towards a Cognitivist Understanding of Communication Design (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 232
• Erscheinungstermin: 12. Juni 2024
• Englisch
• ISBN-13: 9781040033227
• Artikelnr.: 70457701

Autorenporträt

Dr Phil Jones is MA Graphic Design Course Leader at the Arts University Bournemouth.

Inhaltsangabe

Introduction Section 1: Communication 1.What designers mean by
communication 2. Problems with conventional understanding of communication:
The conduit metaphor 3. Towards a cognitive approach to communication
design 4. Language and visual language: Grammar and vocabulary Section 2:
Design 5. Scoping 6. Ideation 1: Abstraction and schematics 7. Ideation 2:
Mapping concepts to physical forms 8. Ideation 3: Conceptual frames 9. Form
and meaning: Montage, graphic fusion, and hybridity as strategies to evoke
meaning vonstruction 10. Blending webs and multimodal communication 11.
Speculative design, UI, AI, and extended cognition