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"In a long overdue interrogation of the relationship between the 'Toy Story' franchise, and the toys, children and psycho-cultural life it embodies, Cross offers an insightful critique that moves play beyond the pleasure principle into the realms of fear, anxiety, and loss. Simultaneously, Cross re-reads digital culture through a lens privileging unconscious phantasy in animation - and its production contexts - offering a complex and challenging analysis that revises the status of play, gender politics and technological progress. This is Woody and Buzz re-thought, rendered less as nostalgic playthings, and more as figures at the centre of the perpetual negotiations of human endeavour and doubt." - Paul Wells, Professor of Animation and Director of the Animation Academy at Loughborough University, UK