The traces of (un-) sustainability perspective refutes the economistic conceptual model whereby rational economic actors are misperceived and misunderstood to have the moral right, if not the duty, to actively participate in the destruction of our collective future with ethical immunity. The presumed intelligence and naturalness of the market-based economic system is exposed as primarily a historically inherited culture-based delusion. If values and attitudes can be at least partially transformed by transforming the mundane materiality which is co-constitutive of our social mind, then an important milestone will have been achieved in our understanding of (un-) sustainability.
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