Around the turn of the twenty-first century, the Chinese government declared the goal of "enhancing international soft power," and one important way to achieve this goal is to promote China's global academic influence. China has indeed made remarkable strides in terms of academic output by publishing Chinese scholars' research papers and monographs around the world. However, "international soft power" means more than just the export of papers or books; it means connecting to and participating in the academic world. For this to happen, Chinese scholars must get to know their international counterparts, understand their rhetorical preferences, and be willing (and able) to accommodate their needs.
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