Stephen Fishman

Trademark (eBook, ePUB)

Legal Care for Your Business & Product Name

• Format: ePub

Produktbeschreibung

Protect your business name and logo!

Your business name, the names of your key products, and your logos, packaging, and slogans-all of these can function as trademarks that distinguish your business and its services and products. So it's important to choose your marks carefully and protect them vigilantly.

Here, you'll find the most up-to-date information on how to select and protect a great trademark. Learn how to:

• choose trademarks that distinguish you from competitors
• search for marks that might conflict with your own
• register your mark with the U.S. Patent and Trademark Office
• protect your marks from unauthorized use by others
• resolve trademark disputes outside the courtroom, and
• create an Internet presence and secure a domain name.

Includes step-by-step instructions on how to register and maintain your trademark with the federal government.

Thoroughly updated, the 12th edition includes the latest laws and court cases, including the U.S. Supreme Court's decision to allow registration of a "disparaging" phrase.

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Produktdetails

• Verlag: NOLO
• Seitenzahl: 440
• Erscheinungstermin: 1. August 2019
• Englisch
• ISBN-13: 9781413326666
• Artikelnr.: 61172971

Autorenporträt

The key to business success in the 21st century is branding-creating a business persona that attracts and retains customers. Trademarks are the legal foundation for branding. Trademark law allows a business to get exclusive advantages within an industry and to pursue copycats. This book is a field leveler for a startup, contractor, or a small business owner who wants to expand. It provides easy-to-understand and step-by-step instructions for most common legal branding issues.