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Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Münster, language: English, abstract: Die Arbeit beschäftigt sich mit dem Thema Trademarks und ihrer Registrierung. Es wird sich speziell mit der Smell and Shape Registrierung auseinander gesetzt. Diese werden anhand von Beispielen dargestellt. Die Arbeit wurde mit 16 Punkten bewertet.
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