Ian Mitchell

Tradition and Innovation in English Retailing, 1700 to 1850 (eBook, PDF)

Narratives of Consumption

• Format: PDF

Produktbeschreibung

Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; 'modern' methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period; and consumers were increasingly part of - and aware of being part of - a polite and fashionable culture. This book presents a reassessment of the standard view by challenging the usefulness of concepts like 'traditional' and 'modern', examining consumption and retailing as inextricably linked aspects of a single process, and by using the idea of narrative to discuss the roles and perceptions of the various actors in this process - such as retailers, shoppers/consumers, local authorities and commentators.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 24. Februar 2016
• Englisch
• ISBN-13: 9781317008507
• Artikelnr.: 44815713

Autorenporträt

Ian Mitchell is Honorary Research Fellow at the University of Wolverhampton, UK.

Inhaltsangabe

Contents: Preface
Introduction
Part I Traditional and Dynamic: Retailing c.1700-1820
Basic goods at a fair price: the morality of the market
Pillars of the community: 'traditional' urban retailers
On the margins: itinerant traders and neighbourhood shopkeepers. Part II Disturbing Influences: Luxury, Novelty and Fashion: Competing narratives: consumption and contentment
A fashionable assortment: retailing and polite society
Showing off: consuming and collecting. Part III Retailing, Consumption and Modernity: Adaptation and Innovation c.1820-1850: The triumph of commerce: the changing face of retailing c.1820-1850
Civic pride: market halls
Conclusion: everybody's story
Appendix
Bibliography
Index.