Ida Koho, Antti Brunni

Transformation Towards Human-Centered Medical Devices (eBook, ePUB)

Service Design for Product Management

• Format: ePub

Produktbeschreibung

"We are customer-centric" is an easy thing to claim, but in practice, it's not true for all medical device manufacturers. What does it take to be human centered? This handbook is a guide for a product manager's journey towards more human centered medical device product management. It provides tools, examples, and tips, acting as a stepping stone to the world of service design from the perspective of medical device manufacturing. After reading this book: - You will have the basic knowledge to start using the service design approach to invent, innovate, and optimize - You will be able to explore new ways of thinking and working - You will have some practical tools for user involvement and co-creation - You will have a process to lighten your product management tasks

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Produktdetails

• Verlag: BoD - Books on Demand
• Seitenzahl: 96
• Erscheinungstermin: 14. Februar 2025
• Englisch
• ISBN-13: 9789528074861
• Artikelnr.: 73365935

Autorenporträt

Ida Koho, Biotechnology Engineer BSc., MBA, has a decade of work experience from medical device manufacturers of different sizes and clinical areas. During her professional journey, Ida has worn many different hats from product management to branding, marketing management, product training, and customer support. She has gained practical service design experience in projects related to energy transfer using blockchain technology, brand strategy, health mobile app, and the creation of this handbook.