Christopher A. Bartlett

Transnational Management (eBook, PDF)

Text and Cases in Cross-Border Management

• Format: PDF

Produktbeschreibung

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 1. März 2018
• Englisch
• ISBN-13: 9781108527446
• Artikelnr.: 56549519

Autorenporträt

Christopher A. Bartlett is Professor Emeritus at Harvard Business School. His research and teaching have focused on strategic and organizational challenges confronting managers in multinational corporations. He is the author or co-author of nine books, including Managing across Borders: The Transnational Solution (co-authored with Sumantra Ghoshal, 2002), which was named by the Financial Times as one of the 50 most influential business books of the twentieth century. He has also researched and written over 100 case studies and teachings notes, and is Harvard's best-selling case author with over 6 million copies sold. In 2001, he received the Academy of Management's International Division's Distinguished Scholar Award. His is a Fellow of the Academy of Management, the Academy of International Business, the Strategic Management Society, and the World Economic Forum.

Inhaltsangabe

Introduction; 1. Expanding abroad: motivations, means and mentalities; 2.
Understanding the international context: responding to conflicting
environmental forces; 3. Developing transitional strategies: building
layers of competitive advantage; 4. Developing a transitional organization:
managing integration, responsiveness, and flexibility; 5. Creating
worldwide innovation and learning: exploiting cross-border knowledge
management; 6. Engaging in cross-border collaboration: managing across
corporate boundaries; 7. Building new management capabilities: key to
effective implementation; 8. Shaping the transnational future: defining an
evolving global role.