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"This unique book reviews the transnational growth of the self-help industry in the US, UK, Mexico, China, and Trinidad and Tobago. ... the work is unique and valuable in presenting cross-cultural study and understanding of the industry of self-help around the world. Summing Up: Recommended. Graduate students, researchers, faculty." (D. L. Loers, Choice, Vol. 54 (3), November, 2016)