Joo Rachael Miyung Joo

Transnational Sport (eBook, PDF)

Gender, Media, and Global Korea

• Format: PDF

Produktbeschreibung

Based on ethnographic research in Seoul and Los Angeles, Transnational Sport tells how sports shape experiences of global Koreanness, and how those experiences are affected by national cultures. Rachael Miyung Joo focuses on superstar Korean athletes and sporting events produced for transnational media consumption. She explains how Korean athletes who achieve success on the world stage represent a powerful, globalized Korea for Koreans within the country and those in the diaspora. Celebrity Korean women athletes are highly visible in the Ladies Professional Golf Association. In the media, these young golfers are represented as daughters to be protected within the patriarchal Korean family and as hypersexualized Asian women with commercial appeal. Meanwhile, the hard-muscled bodies of male athletes, such as Korean baseball and soccer players, symbolize Korean masculine dominance in the global capitalist arena. Turning from particular athletes to a mega-event, Joo discusses the 2002 FIFA World Cup Korea/Japan, a watershed moment in recent Korean history. New ideas of global Koreanness coalesced around this momentous event. Women and youth assumed newly prominent roles in Korean culture, and, Joo suggests, new models of public culture emerged as thousands of individuals were joined by a shared purpose.

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Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 352
• Erscheinungstermin: 6. Februar 2012
• Englisch
• ISBN-13: 9780822393429
• Artikelnr.: 54782479

Autorenporträt

Rachael Miyung Joo

Inhaltsangabe

Acknowledgments ix
Note on Transliteration xiii
Introduction: Manufacturing Koreanness through Transnational Sport 1
Part I. Situating Transnational Media Sport
1. To Be a Global Player: Sport and Korean Developmental Nationalisms 35
2. A Leveraged Playing Field: U.S. Multiculturalism and Korean Athletes 65
Part II. Reading Masculinities and Femininities through Transnational
Athletes
3. Playing Hard Ball: The Athletic Body and Korean/American Masculinities
101
4. Traveling Ladies: Neoliberalism and the Female Athlete 131
Part III. The Transnational Publics of the World Cup
5. Nation Love: The Feminized Publics of the Korean World Cup 163
6. Home Field Advantage: Nation, Race, and Transnational Media Sport in Los
Angeles's Koreatown 194
7. Generations Connect: Discourses of Generation and the Emergence of
Transnational Youth Cultures 222
Conclusion: The Political Potentiality of Sport 250
Notes 267
References 303
Index 323