The book takes a practical approach, backing its arguments with data from tourism bureaus and analyses of guidebook content strategies. It examines how traveler information preferences have evolved, and presents a best-practice approach for creating and using printed travel guides. "Travel Guides Purpose" progresses by first introducing key concepts related to travel motivations, then presenting data from tourism bureaus, and finally discussing best practices. It connects to business management through its analysis of market trends and travel management via analysis of resource allocation.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.