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"This is a timely and original work. Indeed it is a model of what contemporary anthropology can do, confronting morality and identity in a globalized world, where media personalities, genetic analyses and roots tourism are foundational to arguments about personal and international relations. It is fitting that this multi-sited ethnography is written by a South African about Americans on the move both in her country and in their homeland. This is the professional 'reverse gaze' about self-discovery and transformative encounters with 'the other.' Through detailed attention to individual travelers and to broadcast media, Mathers reveals the continuities of moral self-protection in new forms of 'the White Man's Burden' in a postcolonial but nevertheless dominant American cultural empire. In our post 9/11 world with a son of Africa as President of the U.S.A., this challenging book deserves an audience far beyond the ivory towers of academia." - Nelson Graburn, Professor of Anthropology in the Graduate School, University of California, Berkeley