A renowned Columbia Business School professor and cultural psychologist explains the deep roots of tribalism--and how great leaders harness our tribal psychology to move people and change cultures for the better. We've all heard pundits bemoan the rise of tribalism, but few have offered answers about how to manage our tribal psychology to create positive change. Now pioneering cultural psychologist and acclaimed Columbia Business School professor Michael Morris decodes tribalism in this erudite but accessible and hopeful book. Ours is the only species that lives in tribes, groups glued together by their distinctive cultures that can grow to a scale far beyond kith and kin. Morris argues that our psychology is wired by evolution in three distinctive ways to enable this. First, the peer instinct to mesh with those around us, to conform to what most people do. Second, the hero instinct to give to the group, to emulate those who are most respected. Third, the ancestor instinct to maintain tradition, to follow the ways of prior generations. These tribal instincts enable us to form shared goals and work as a team, to acquire specialized skills and innovate to improve them, and to transmit the accumulated pool of cultural knowledge onward to the next generation. Countries, churches, political parties, and companies are tribes, and tribal instincts explain our loyalties to them and the hidden ways that they affect our thoughts, our actions, and our identities. Rather than deriding tribal impulses for their irrationality, great leaders tap into them. For example, Lee Kuan Yew used government officials' peer instinct to cleanse the Singaporean port of corruption. Sallie Krawcheck leveraged hero instincts to fix the strained merger between patrician Merrill Lynch and plebian Bank of America. Coaches of dynastic sports teams like the NBA's Golden State Warriors and New Zealand rugby's All Blacks rouse ancestor instincts to lead their teams to glory. The most powerful way to move people is through their ties to tribes. Policymakers across the world have tapped into these instincts to reduce unhealthy habits of consumption, promote environmental conservation, and tackle many other problems that had resisted previously attempted remedies. And managers, teachers, and activists have channeled them to transform organizations. By weaving together deep research, current and historical events, and stories from business and politics, Morris offers a counterintuitive twist to how we think about tribalism, giving us the tools to address our own tribes in a new light.
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PRAISE FOR TRIBAL
"An anthropologist examines ways in which ingrained notions of belonging and difference can be put to work for the good useful lessons on cultural accommodation and coexistence."
Kirkus
A riveting read that will challenge you to rethink your core beliefs.
Adam Grant, bestselling author of Hidden Potential, host of Re:Thinking, and Wharton Professor
Provocative, useful idea. Absolutely spot-on, timely message.
Chip Heath, author of The Power of Moments and Professor of Organizational Behavior, Stanford
Tribal challenges the conventional wisdom around culture and offers a vision for collective change that can bring about a better future for all of us.
Arianna Huffington, author of Thrive and founder of HuffingtonPost
There is no future, good or bad, without tribalism. This eye-opening book will change the way you think about why we behave the way we do.
Scott Galloway, author of The Algebra of Wealth, Professor of Marketing, NYU
"Brilliantly, Michael Morris flips the script on the impact of tribalism in modern life.
Robert Cialdini, author of Influence and Pre-suasion, Professor of Psychology, Arizona State
This original book lays bare the facts about our tribal natures and shows how the deeply human tendencies that have brought us to the precipice of disaster might still be used to save us. Penetrating, illuminating, and not to be missed!
Daniel Gilbert, author of Stumbling on Happiness, Professor of Psychology, Harvard
You ll tear through it and realize that you ve learned something that changes your understanding of human nature, nurture, and their fascinating interplay.
Amy Cuddy, author of Presence, Professor, Harvard Business School
"An extremely useful guide to how cultures from informal clubs to nation states operate and how they can be changed."
Richard Nisbett, author of The Geography of Thought, founder of the Culture and Cognition Program, University of Michigan
"A consummate storyteller and astute observer, Michael Morris has written a masterpiece.
Sonja Lyubomirsky, author of The How of Happiness, Professor of Psychology, UC-Riverside
"An anthropologist examines ways in which ingrained notions of belonging and difference can be put to work for the good useful lessons on cultural accommodation and coexistence."
Kirkus
A riveting read that will challenge you to rethink your core beliefs.
Adam Grant, bestselling author of Hidden Potential, host of Re:Thinking, and Wharton Professor
Provocative, useful idea. Absolutely spot-on, timely message.
Chip Heath, author of The Power of Moments and Professor of Organizational Behavior, Stanford
Tribal challenges the conventional wisdom around culture and offers a vision for collective change that can bring about a better future for all of us.
Arianna Huffington, author of Thrive and founder of HuffingtonPost
There is no future, good or bad, without tribalism. This eye-opening book will change the way you think about why we behave the way we do.
Scott Galloway, author of The Algebra of Wealth, Professor of Marketing, NYU
"Brilliantly, Michael Morris flips the script on the impact of tribalism in modern life.
Robert Cialdini, author of Influence and Pre-suasion, Professor of Psychology, Arizona State
This original book lays bare the facts about our tribal natures and shows how the deeply human tendencies that have brought us to the precipice of disaster might still be used to save us. Penetrating, illuminating, and not to be missed!
Daniel Gilbert, author of Stumbling on Happiness, Professor of Psychology, Harvard
You ll tear through it and realize that you ve learned something that changes your understanding of human nature, nurture, and their fascinating interplay.
Amy Cuddy, author of Presence, Professor, Harvard Business School
"An extremely useful guide to how cultures from informal clubs to nation states operate and how they can be changed."
Richard Nisbett, author of The Geography of Thought, founder of the Culture and Cognition Program, University of Michigan
"A consummate storyteller and astute observer, Michael Morris has written a masterpiece.
Sonja Lyubomirsky, author of The How of Happiness, Professor of Psychology, UC-Riverside