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Research Paper (undergraduate) from the year 2016 in the subject Communications - Media and Politics, Politic Communications, , language: English, abstract: Twitter which is a product of Computer Science and Technology advancements, improved the connenction between Donald Trump and the citizens of the United States of America in such a huge way. The flexibility, ease, as well as the interactive capacity of Twitter as a social networking platform, not only helped Donald Trump to build his brand as a potential presidential candidate but also established the most relevant platform where he could respond to any of the concerns of citizens in the most satisfactory way possible. Notably, the public is more connected to a person who reaches out to the people. And Twitter to a large extent gave Donald Trump the possibility to reach out to the general public in a way that no other communication media could.