Matthew Yeomans

Trust Inc. (eBook, PDF)

How Business Wins Respect in a Social Media Age

• Format: PDF

Produktbeschreibung

This book explains how social media made sustainability a mainstream concern for all society. It is a powerful guide for both communication and marketing professionals in business, and a textbook for the growing field of sustainability communication in higher education.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 182
• Erscheinungstermin: 25. April 2018
• Englisch
• ISBN-13: 9781351111621
• Artikelnr.: 56843385

Autorenporträt

Matthew Yeomans is a writer, journalist and consultant with more than 25 years of experience working for, and advising, some of the world's largest publications and companies. He founded Sustainly, created the Social Media Sustainability Index and is the author of four books.

Inhaltsangabe

Introduction
Chapter 1: A short history of social media
Chapter 2: Sustainability goes mainstream
Chapter 3: Learning to listen
Chapter 4: Collaborate with the crowd
Chapter 5: Radical transparency
Chapter 6: Leaders needed
Chapter 7: Empower and educate
Chapter 8: Inspiring behaviour change
Chapter 9: How to show not tell
Chapter 10: How to use social networks
Chaper 11: How to communicate your sustainability report
Chapter 12: How to embrace the global goals
Epilogue