Clea Bourne

Trust, Power and Public Relations in Financial Markets (eBook, PDF)

• Format: PDF

Produktbeschreibung

The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines.

Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 172
• Erscheinungstermin: 8. Dezember 2016
• Englisch
• ISBN-13: 9781317963950
• Artikelnr.: 47387307

Autorenporträt

Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry, Journal of Public Relations Research and New Media and Society, and in edited collections.

Inhaltsangabe

1. PR in Financial Markets: 'Booms and Busts' in Trust 2. Reframing Trust,
Power & Public Relations 3. Promoting State Financial Power:
Creditworthiness as Trustworthiness 4. Financial Trade Associations:
Territorial Battles for Trust 5. Stock Market Storytelling and Dalliances
with Trust 6. Changing Banking Models, Shifting Trust Relations 7.
Insurance, Investment, Pensions: Rise of the Robo-Expert 8. Financial
Exclusion: PR as Activism and Resistance 9. Organising Silence: Public
Relations in Financial Silos 10. Conclusion: Revisiting the Trust
Strategist's Role