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  • Format: ePub

This is the eBook version of the printed book.
This Element is an excerpt from The Truth About Making Smart Decisions (9780132354639) by Robert E. Gunther. Available in print and digital formats.
Get serious about your decision-making by transforming your choices from "abstract" to "concrete."
Get real. If you want to consider a decision seriously, move it from an abstract idea to a concrete reality. When motorists were asked about buying cleaner gasoline "in the abstract," they were all for it, but when it came down to paying extra at the pump, that was different. Making decisions more concrete will change the way you approach them.
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Produktbeschreibung
This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Making Smart Decisions (9780132354639) by Robert E. Gunther. Available in print and digital formats.

Get serious about your decision-making by transforming your choices from "abstract" to "concrete."

Get real. If you want to consider a decision seriously, move it from an abstract idea to a concrete reality. When motorists were asked about buying cleaner gasoline "in the abstract," they were all for it, but when it came down to paying extra at the pump, that was different. Making decisions more concrete will change the way you approach them.


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Autorenporträt
Robert E. Gunther is coauthor or collaborator on more than 20 books. Among many projects, he served as collaborating writer on Wharton on Making Decisions and coauthored The Wealthy 100, a ranking of the wealthiest Americans since the start of the country. His books have been translated into more than a dozen languages. He has appeared on CNBC's Power Lunch, NPR's Morning Edition, and numerous local and national radio and television programs. His projects also have been featured in The New York Times, Time, USA Today, and Fortune. Gunther's columns or articles have been published in Harvard Business Review, American Heritage, Investor's Business Daily, and The Philadelphia Inquirer.