The book traces the evolution of marketing techniques and consumer expectations, noting the rising demand for authenticity. It delves into specific ethical dilemmas in areas like product development and supply chain management, using real-world case studies to illustrate these challenges.
Truth In Business builds its argument by drawing on ethical theories, economic models, and psychological research, ultimately offering actionable strategies for businesses to cultivate a culture of honesty and integrity. The book progresses from introducing core concepts to examining specific ethical issues and finally, proposing practical applications for businesses to foster transparency.
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