#tweetsmart (eBook, PDF) - McDougall, J. S.
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  • Format: PDF

&quote;OK. Ive got my Twitter accountnow what can I do with it?&quote; Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isnt just another social media marketing bookits the anti-marketing how-to community-engagement book.Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, youll find projects to help you approach your…mehr

Produktbeschreibung
"e;OK. Ive got my Twitter accountnow what can I do with it?"e; Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isnt just another social media marketing bookits the anti-marketing how-to community-engagement book.Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, youll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.Put a new wrinkle on an old contest: "e;be the 10th person to tweet"e;Create a hashtag game around your company or productsInstead of polling, ask your followers to help you make a product decisionMake MadLibs out of your marketing copy or mission statementHold a scavenger hunt, and relay clues via TwitterOrganize a weekly Twitter chat on various subjectsSolicit funny product shots, using Twitters photo-sharing utilitySpontaneously tweet from a store location: "e;Meet me now and win!"e;

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Autorenporträt
Jesse has over 12 years of experience as a web designer, programmer, and web strategist. He speaks about web strategy and content marketing at conferences across the country and is the author of eight books about conducting business on the web. He is the co-owner of Catalyst Webworks, a web design and strategy firm focusing on the book publishing industry with clients across the US. He enjoys skiing, motorcycling, camping, motorcycle-camping, and ski-motorcycling. Currently, he lives in Vermont.