John Simmons

Twenty-six Ways of Looking at a BlackBerry (eBook, ePUB)

How to Let Writing Release the Creativity of Your Brand

• Format: ePub

Produktbeschreibung

Business
writing can be particularly difficult to get right and far too many people
resort to deathly-dull jargon and nonsense buzz words to try to get their point
across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in
order to create business communication that is truly engaging, writing needs to
be more expressive and adventurous. 'Business-speak' undermines the
communication objectives of brands as they try to move beyond respect to 'love'.
This is now seen more and more as the imperative for young, aspiring brands as
well as big, corporate brands. The book explores ways that everyone
involved with communicating a brand's values - marketers, advertisers, PR
people and so on - can focus on the potential of language to reach their goals.

To
illustrate this, the author has taken a basic example of business
writing and rewritten it in 26 different ways, each following a
constraint. For example, as a fairy story; without using the letter
'e'; written in the style of Dickens; as a letter to a friend; as a six
word story; as a sonnet. In each case, Simmons looks at what effect
that particular constraint has on the writing, how it helps or hinders,
and what lessons can be drawn from the exercise that can be applied to
business writing in different situations.

A unique and
entertaining approach to business writing with some great advice to
impart to help you get the most out of writing for business.

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Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 240
• Erscheinungstermin: 1. April 2009
• Englisch
• ISBN-13: 9781408105962
• Artikelnr.: 38282387

Autorenporträt

John Simmons is a consultant and author whose books have been internationally influential. A former director of identity company Newell and Sorrell, then of leading brand consultancy Interbrand, John is now an independent consultant and director of brand language atwww.thewriter.co.uk, where he writes regularly for the media and runs writing workshops for individuals and businesses. He is a co-founder of 26 (www.26.org.uk), a U.K.-based non-profit collective that champions the cause of better writing in business.