Frank Bergon's astonishing portrayals of people in California's San Joaquin Valley reveal a country where the culture of a vanishing West lives on in many twenty-first-century Westerners, despite the radical technological transformations around them. All are immigrants, migrants, their children, or their grandchildren whose lives intertwine with the author's, including several races and ethnicities: Chicanos, Mexicans, African Americans, Italians, Asians, Native Americans, Scots-Irish descendants of Steinbeck's Okies, and Basques of the author's own heritage.Bergon presents a powerful array of rural and small-town Westerners who often see themselves as part of a region and a way of life most Americans aren t aware of or don t understand, their voices unheard, their stories untold. In these essays, Westerners from the diverse heritage of the San Joaquin Valley include California s legendary Fred Franzia, the maker of the world s best-selling Charles Shaw wines dubbed Two-Buck Chuck, and Darrell Winfield, a Dust Bowl migrant and lifelong working cowboy who for more than thirty years reigned as the iconic Marlboro Man. Their voices help us understand the complexities of today s rural West, where Old West values intersect with New West realities. This is the West (and America today) a region in conflict with itself.
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