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The book takes as its point of departure the notion that similarity and contiguity are fundamental to meaning. It shows how they manifest in oral, literate, print and internet cultures, in language acquisition, pragmatics, dialogism, classification, the semantics of grammar, literature and, most centrally, metaphor and metonymy.

Produktbeschreibung
The book takes as its point of departure the notion that similarity and contiguity are fundamental to meaning. It shows how they manifest in oral, literate, print and internet cultures, in language acquisition, pragmatics, dialogism, classification, the semantics of grammar, literature and, most centrally, metaphor and metonymy.


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Autorenporträt
Andrew Goatly has had a long academic career in the UK, Rwanda, Thailand, Singapore, and Hong Kong, where he remains an Honorary Professor at Lingnan University. His books include The Language of Metaphors (Routledge 1997, 2011), Critical Reading and Writing in the Digital Age (Routledge 2000, 2016), Washing the Brain (2007), Explorations in Stylistics (2008), and Meaning and Humour (2012). He is now semi-retired in Canterbury, Kent, UK, an active member of the Green Party, and a keen amateur singer.