Ubiquitous and Pervasive Commerce (eBook, PDF)

New Frontiers for Electronic Business
Redaktion: Roussos, George

• Format: PDF

Produktbeschreibung

Ubiquitous and pervasive computing will be the emerging computing paradigm for the next few decades. What differentiates it from previous technologies is the fact that computation and wireless communications capability is embedded into objects, locations and even people. Like every new technology before it, ubiquitous and pervasive computing has considerable implications for conducting business. Products, locations, consumers and employees can create rich streams of information about themselves, their immediate environment and their use. This information is fed into the business process to provide unique insights on the current and future situation of the business.

This book brings together the technological and business aspects of conducting commerce using ubiquitous and pervasive computing techniques, and also examines its implications for society at large. Individual chapters review the core technologies that make ubiquitous computing possible, the business standards that must be established to support the envisioned global infrastructures, and the applications that can be built today. They also examine business cases where investment in this technology is appropriate, as well as the economics mechanisms that must be designed for the effective use of such systems. Last but not least, the implications of ubiquitous and pervasive commerce for the legal system, employees and retailers, and the protection of the privacy of the general public are discussed.

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Produktdetails

• Verlag: Springer London
• Seitenzahl: 194
• Erscheinungstermin: 20. Februar 2006
• Englisch
• ISBN-13: 9781846283215
• Artikelnr.: 37352556

Autorenporträt

George Roussos, Birkbeck College, London, UK

Inhaltsangabe

Ubiquitous Computing for Electronic Business.- Supply Chain Management Standards in Ubiquitous Commerce.- Optimizing Business Processes by Automatic Data Acquisition: RFID Technology and Beyond.- RFID in Movable Asset Management.- Ubiquitous Services: Extending Customer Relationship Management.- The Business Value of Ubiquitous Computing Technologies.- Ubiquitous Computing, Customer Tracking and Price Discrimination.- The Design of Pervasive Retail Experiences.- Legal Challenges to Ubiquitous Commerce.- Thoughts on Retail System Design to Support Polimorphic Actions Among Clerks: That ll Be $20 But if you Buy two, I ll Knock off 10%.- Privacy Protection and RFID.- The Code of Fair Information Practices.- The ISTAG Maria Scenario.- Index.

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Ubiquitous and pervasive commerce : new frontiers for electronic business

(Computer Communications and Networks)

Roussos G., Springer-Verlag New York, Inc., Secaucus, NJ, 2005. 194 pp. Type: Book

Date Reviewed: Mar 28 2006

Ubiquitous computing (UC) applications can now be found in places other than science

fiction books. As they are intended to be invisible, we need to look for them more carefully.

The emergence of techniques for the ubiquitous and pervasive computing paradigm

signifies a new wave in computing, one where technology loses its imminent visibility and

blends with objects, locations, and even humans. Still in its inception, this movement is

gaining momentum in different application areas. The commerce area, however, appears to

have gone further than others.

This volume presents a methodological overview of the new frontiers for e-business,

discussing its past, present, and possible futures. When we look at e-business historically--

from 1951, when for the first time software was used to conduct business (by J. Lyons and

Co., an example from the first chapter of the book), through the development of bar codes,

to the current implementation of radio frequency identification (RFID) tags placed in

products--we become aware of the amount of work and ideas that have been implemented

or abandoned.

In addition to the introductory part, the book has three other parts: "Technology," -- "Business," and "Society," with a total of 11 chapters that complement each other greatly.

The "Technology" part of the book focuses on the supply chain management standards in

ubiquitous commerce and on a couple of applications of RFID technology. The "Business" -- part discusses such topics as UC approaches to extending customer relationship

management, customer tracking, price discrimination, and the design of pervasive retail

experiences. The "Society" part focuses on the legal and societal challenges of the use of

UC in commerce, as it will impose significant changes in the way we do business.

In conclusion, this is an easy-to-read volume that will be of use to casual readers,

students, and researchers.

Reviewer: Goran Trajkovski Review #: CR132598

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