It clarifies the current terminological and categorical confusion about 'unknowns' while complementing the mathematical, probability-based approaches that treat uncertainty as 'knowable' (i.e., as risk). It corrects the mistaken approaches that treat 'unknowables' as 'shapeable' or 'discoverable'. This book widens the perspective for viewing uncertainty, in terms of its impacts across humanity, by offering a shrewder understanding of what roles uncertainties play in human activity. It will appeal to academics across business, economics, philosophy, and other disciplines looking for approaches to apply, test, and hone, for dealing with decision-making under uncertainty.
Richard J. Arend is the L.L. Bean/Lee Surace Chair in Strategic Management at the University of Southern Maine, USA. He specializes in strategic decision-making under uncertainty and in the critical assessments of the current theories of strategy and of entrepreneurship. He has authored two previous books - one on building better theory and one on wicked entrepreneurship.
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