Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. That is the key to their competitive advantage. However, family businesses must find ways to simultaneously serve business needs and family goals, which require very different priorities and principles. As a result, they must think paradoxically, and find insights that single-purpose enterprises need not contemplate. They must dare to be different. Family business requires a different governance system, but it must nevertheless be one that can be controlled. Building on insights from the worldâ??s premier family business executive education course, this book offers the Unconventional Wisdom needed to leverage the strategic and cultural uniqueness of a family business for enduring success.
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"...this book gets straight to the heart of the matter...tough talking, no nonsense guide to running a family business..." (Management Today, Oct 05) "...the theory is well balanced, with plenty of practical advice. One to keep on the desk or kitchen table." (Management Today, 11th October 2005) "...a fresh look at family businesses..." (Business Adviser, Winter 2005)