Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship.
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'A refreshing, eye-opening insight into gaining, growing and nurturing audiences for contemporary culture. As artists and arts organisations, too often we fall back on tempting people to attend who already know and love our artform. This study has thrown a light on a whole community that thrives on the new, the challenge, the experience of our boundary-breaking work. Understanding Audiences for the Contemporary Arts demonstrates if we are bold, responsive and collaborative in our engagement with our cities, we will thrive alongside that community.
Everyone: every artist, every programmer, every curator, every marketing manager, every gallery assistant - and yes, every Executive Director - should read this book.'
Seb Lovell-Huckle, Executive Director of Birmingham Contemporary Music Group, UK
'Stretching across disciplines, arts organisations and regions, the qualitative research insights in this book offer valuable new answers to some of the most urgent questions which preoccupy arts makers and their audiences today.'
Helen Freshwater, Reader in Theatre & Performance, Newcastle University, UK
Everyone: every artist, every programmer, every curator, every marketing manager, every gallery assistant - and yes, every Executive Director - should read this book.'
Seb Lovell-Huckle, Executive Director of Birmingham Contemporary Music Group, UK
'Stretching across disciplines, arts organisations and regions, the qualitative research insights in this book offer valuable new answers to some of the most urgent questions which preoccupy arts makers and their audiences today.'
Helen Freshwater, Reader in Theatre & Performance, Newcastle University, UK