Catherine Mattiske

Understanding Customer Motivation (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Customers are interested in products and services that fulfill their needs and wants. If a customer doesn't have a perceived need or want then it is unlikely that they will buy. As an experienced salesperson, you must create need and motivate your customers to want to own or use the products and services that you sell.This Learning Short-take combines self-study with workplace activities to help you understand the elements of customer motivation. You will develop tips, tricks and techniques to encourage your customers to start or continue to do business with you, and get the products and services that they need. This Learning Short-take is designed for completion in approximately 90 minutes.Learning Objectives Explain the psychology of buying and the elements of customer motivation. Explain the importance of creating value for customers and the impact on customer motivation. Identify value opportunities in your business. Explain why customers buy and the impact of buying objectives and buying influences. Develop strategies for aligning customer behavior types with need creation opportunities. Create a Skills Development Action Plan.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: AudioInk Publishing
• Seitenzahl: 155
• Erscheinungstermin: 2. April 2012
• Englisch
• ISBN-13: 9781921547539
• Artikelnr.: 39504642

Autorenporträt

Global business educator and author, Catherine Mattiske, is the founder of TPC - The Performance Company, a leading training and consulting organization that has worked with Fortune 100 companies worldwide. Established in 1994, TPC has offices in Sydney, Los Angeles, New York, London, Singapore, and Basel (Switzerland). Catherine is the author of more than 30 books, including the Learning Short-take® series and "Unlock Inner Genius: Power Your Path to Extraordinary Success". Discover your team's Genius Quotient at thegeniusquotient.com.